Online
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The rebranding was a trend before, but now it got a whole new meaning when looking to respond to digital changes. In this session with @paulinekwasniak, founder of @female_event_planners we’ll talk about the difference between digital rebranding vs changing a business model and what to do if we only want to change the business model due to COVID-19. -
We’ll look at several examples of rebranding in the events industry and conclude with a couple of recommendations for #eventprofs. -
We now live in a different world where digital changes are accelerated by COVID-19, and we have got to respond accordingly.
