Delegate Dispatches

Are the days of the showcase numbered?
Traditional showcase events are failing to meet the expectations of 81% of event buyers research by The Delegate Wranglers and CUSTARD has found.
Although the survey of event buyers and venues identified that venue showcases are well-attended – 87% of buyers attend them with 78% deeming them ‘essential’ to review a venue’s facilities - only 19% of buyers said the showcases they attended were impressing them. Furthermore, event buyers are only accepting one in five of the showcase invites they receive each month, meaning venues have to work hard from the outset to boost attendance figures.

▶️ Download the full report HERE