The Arena’s unique “super theatre” style configuration is designed to enhance the visitor experience, with all seats facing the stage and high-quality acoustics providing the best experience in the UK.
Organisers, visitors, delegates and presenters alike, will enjoy a more intimate atmosphere with reduced viewing distances inside the venue which can accommodate up to 12,500 delegates or 2,250 square meter exhibition space.
Whatever size you need, From 10 delegates to 12,500 we've got you covered. With two flexible spaces for between 10 - 200 and our main auditorium from 400 upwards.
5 Superstars testimonials for First Direct Arena, ASM Global
That 'wow' moment
Thank you so much for everything you and the team did for us before and during the event, the operation and execution of the day was just fantastic.
The Arena itself looked amazing and I truly had a ‘wow’ moment when I walked in at 10.30am - not to mention having the Charity names up in lights outside the Arena!
James, Paul and the security staff were also a pleasure to work with and despite me still seeming to run around they made all of our lives very easy on the day, so please pass on my thanks to them.
- Charity Property Football Lunch
27 days ago
Successfully executing every request from start to finish
I wanted to send a little note to you and the team to say a huge thank you for your help with the Asda event.
My thank you extends to everyone involved, not just during the live event but in the run up when lots of effort was put in to make things run so smoothly on the day.
It was a great team effort and I really enjoyed working with you all, so please pass on my thanks to Jamie, Sue and Karen and the catering team who kept us and the delegates fed and watered so well. Mick and all the (poor!) security guys who froze every day to keep the crazies out and the not so crazies in. James and your team and above all yourself for running around and successfully executing my every demanding “corporate” request from start to finish!
3 months ago by ASDA - Izzy Robinson - Project Manager
A great spectacle for netball and the city
I just wanted to drop you a line to say a huge thank you on behalf of everyone at Leeds Rhinos Netball for your work supporting the event yesterday.
All staff on site were helpful and supportive of any requests we had and no ask was too big. It was great to see so many of them engrossed in the final few minutes of play as the game went right to the wire. A great spectacle for netball and the city, with all fans leaving the arena buzzing after the final whistle.
3 months ago by Leeds Rhinos Netball - Operations Lead
Exceptional choice for our annual Apprenticeship Fair
First Direct Arena has consistently proven to be an exceptional choice for our annual Apprenticeship Fair, and there are several reasons why we prefer this venue. It's significant capacity makes it one of the largest spaces available in Leeds, allowing us to accommodate a vast number of exhibitors and visitors comfortably. This year alone, we saw over 11,000 attendees and 110 exhibitors, which is a testament to the arena's ability to handle large-scale events with ease.
The arena's central location is a major advantage. It is situated in a spot that is easily reachable whether one is coming by car, on foot, by bike, or using public transport like buses and trains. This accessibility is crucial in ensuring that potential apprentices from all areas of the city have the opportunity to attend.
The venue is equipped with wheelchair-friendly entrances and lifts, making sure that the fair is accessible to everyone, regardless of physical ability. This inclusivity is essential for us as it reflects our commitment to providing equal opportunities for all individuals interested in apprenticeships.
The arena not only offers the space and facilities to host a successful fair but also embodies the spirit of accessibility and inclusivity that is at the heart of our event.
3 months ago by Dave Myers - Employment and Skills Leeds
Event was truly exceptional
Collaborating with the First Direct Arena to organise a customer-facing event was truly exceptional. Lisa, Magda, and Lottie were consistently available to support me during the event planning process. At the actual event, Magda expertly orchestrated the transformation of the Black and White lounge into an exhibitor hall, with her dedicated crew's assistance, and she also ensured that the Inner Concourse served as the ideal presentation space.
The entire crew worked tirelessly to ensure that the event spaces were prepared on time. The First Direct Arena staff displayed impressive knowledge throughout the process and offered valuable recommendations for suppliers. Ayre Audio Visual, one of their suggested suppliers, played a pivotal role in enhancing the professionalism and seamless execution of our event. Ayre AV provided a team of technical experts who efficiently managed any lighting or sound issues that arose during our speaker presentations.
The catering services provided were nothing short of fantastic, offering a delectable variety of food and snacks, including options to accommodate specific dietary requirements. The bar service operated smoothly, with regular updates on the bar tab's status, ensuring a stress-free experience for all attendees.
I extend my thanks to Lisa, Magda, and their team for their invaluable contributions to the success of our event.
3 months ago by Boxxe
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