Business Development Manager

Job Title:
Business Development Manager

Responsible to:
Head of Business Development

Key Communicators:
Chief Commercial Officer, Business & Commercial Development and Meetings & Events Team Members and Venue Managers

Scope & Purpose of Job:
Working as part of the Business & Commercial Development team to research, identify and create new leads and enquiries within the conference & training sector.

To own and develop business development plans for specific conference & training sectors, nurture existing accounts and become a true ambassador for the venue within the wider industry.

Support the Head of Business Development on specific projects linked to the development of the conference & training sectors, and building relationships with new and existing clients, agents and industry professionals.

Day to Day Responsibilities

• Develop leads within specific market sectors within the conference & training marketplace.
• Own the development of specific sector strategies.
• Research and make initial contact with new leads.
• Prospect and create new leads (via all channels available including but not limited to research calls, board spotting, research, LinkedIn and social media).
• Arrange and attend business development meetings with both prospective, current and lapsed clients both on resort and at client locations.
• Work with the business development team to support the delivery of the wider sector plans particularly across the key market sectors (known as A* sectors).
Business Development
• Manage and develop business within specified key sectors, aligned to the main Wyboston Lakes Resort business plan.
• Create annual sector plans and implement strategies and tactics to achieve growth within your specified sector.
• Generate a consistent pipeline of sales within your specified sectors.
• Undertake sales visits and show rounds for prospective new clients.
• Undertake both online and in-person presentations to generate leads.
• Complete sales proposals and tenders as required.
• Attend exhibitions and forums to represent the resort.
• Generate and attend off-site sales appointments both on your own and with other members of the business development team.

Team
• To support the Head of Business Development and other members of the team in the development of their sectors and to proactively identify additional opportunities for growth in those sectors.
• To work closely with the Meeting & Event planners to maximise sales opportunities, contract business and assist with client queries and requests.
• Support the Serviced Office and Contracted Space plans as and when required.
• Support the wider team with site visits.
• Support the completion of tenders and major proposals as required.
• Attend resort for a minimum of one day per week.

Other & Additional Responsibilities
• Prepare and deliver reports as needed to demonstrate success against the objectives outlined within the sales plans.
• Ensure all activity is recorded within Salesforce.
• Prepare and deliver reports as required for sales meetings, quarterly and annual reviews and 1:1s.
• To attend and take an active part in monthly Sales Meetings.
• Manage and sustain strong and effective relationships with team members at all levels throughout the business.
• Act within the company’s values and demonstrate the expected behaviours associated with a team member of the business both whilst on premises and when representing the business externally.
• To adhere to the company policies and procedures at all times.
• Any other duties within their abilities or reasonably requested by Wyboston Lakes Senior Management.

The above is designed to help you in the understanding of your role and is not intended to be a definitive list of your duties, as flexibility in meeting business needs is required by all team members