Senior Regional Sales Manager - Bournemouth

Senior Regional Sales Manager – Queens Hotel & Spa Bournemouth and Ibis Styles Bournemouth

Are you a driven, commercially minded sales professional with a passion for hospitality? Are you results driven but like to have fun along the way? Do you want to work for a company which avoids red tape and gives you the autonomy to get a job done?

Following our second hotel acquisition in Bournemouth, sitting alongside our already strong portfolio this is an exciting period of growth for the Switch group as we make our mark on the Bournemouth market. We’re looking for a driven, commercially focused Senior Sales Manager to join our team at the iconic Queens Hotel & Spa following a multi million pound refurbishment whilst also selling the vibrant Ibis Styles Bournemouth and cross selling our wider hotel group.

Live in accommodation also available

About this role:

This is a high-impact, dynamic, hands-on role suited to a passionate hospitality sales professional who thrives on building relationships, uncovering new opportunities, and delivering measurable growth. You will take ownership of developing and executing sales strategies across multiple market segments, including corporate accommodation, corporate MICE (meetings, incentives, conferences and events), group leisure, and transient business. As part of the role you will take full ownership of the local corporate and meeting segments whilst working in collaboration with the Accor sales team and the Switch Management Corporate Account Director.

Working closely with operational teams, revenue management, and group leadership, you will be instrumental in identifying and converting new business opportunities, nurturing key accounts, and driving repeat business. You’ll act as a brand ambassador for the hotels, representing the portfolio both locally and nationally, attending networking events, conducting proactive sales calls, and hosting client visits to showcase what our hotels have to offer, all supported by the wider Switch Management sales team.

The role requires a balance of strategic thinking and on-the-ground execution, from analysing market trends and competitor activity, to creating targeted sales plans and delivering against revenue targets. You’ll be expected to maximise occupancy, rate, and total revenue across bedrooms, meetings and events, and ancillary services, ensuring all opportunities are fully optimised.

You will act as a key ambassador for the hotels, representing the portfolio within the local and regional business community, and ensuring our properties are positioned competitively within the Bournemouth market and beyond.

Key Responsibilities

• Maintain and grow a strong base of corporate, group, leisure and MICE clients through proactive account management, new business wins and relationship development
• Identify and secure new business opportunities across all market segments through telesales, arrival reports, GDS Tools, client meetings, networking, and site visits
• Create and deliver strategic account plans with clear revenue objectives and timelines
• Conduct proactive sales activities including presentations, client entertainment, and familiarisation trips
• Research and qualify new prospects, ensuring a consistent pipeline of opportunities
• Collaborate closely with operations, revenue teams, and wider group sales colleagues to ensure seamless conversion and delivery
• Represent the hotels at industry events, trade shows, and within the local business community

What We’re Looking For

We’re looking for someone who is commercially astute, highly organised, and confident in managing multiple priorities. A natural relationship-builder, you will bring energy, resilience, and a genuine passion for hospitality, along with the ability to influence stakeholders and deliver exceptional service to clients at every touchpoint. Most importantly we are looking for someone who brings personality and loves where they work.

• Previous experience in a hotel or hospitality sales role (ideally 1–3+ years)
• A proven track record of meeting or exceeding sales targets in a fast-paced environment
• Strong commercial awareness with the ability to identify and convert opportunities
• Confident communicator with excellent presentation, negotiation, and influencing skills
• Highly organised with a structured and proactive approach to sales activity
• Self-motivated, results-driven, and able to work independently as well as collaboratively
• Full UK driving licence and access to a car for business travel
• Salesforce & Accor Brand experience preferred

Why Join Us?

• Competitive salary and benefits package
• Opportunity to work across a diverse and growing hotel portfolio
• A fast-paced, supportive environment where your ideas and impact truly matter
• The chance to build your career within a forward-thinking hospitality group

In return, you’ll join a dynamic and growing hotel group that values initiative, collaboration, and ambition, offering you the chance to make a real impact while developing your career within a supportive and forward-thinking environment.

If you’re motivated by targets, driven by success, and excited by the opportunity to work across a diverse and evolving hotel portfolio, we would love to hear from you.