Custard, based in Surrey, will work in partnership with the four-star resort in London to enhance awareness of its elite sports facilities and state-of-the-art meetings and events space, as well as execute a results-driven communication strategy to drive lucrative, short-term and long-lead enquiries.
Situated on the banks of the River Thames in Teddington, South West London, The Lensbury offers first-class hospitality across its 155-room hotel, 42 meeting rooms and conference centre, exclusive leisure club and elite sport facilities. Originally established as a private members club in 1920, The Lensbury has stayed true its rich sporting history to offer an exceptional lifestyle and wellness experience to its leisure club members and guests alike 100 years on.
As the former home of the England men and women’s national rugby sevens teams and current host of the England men’s national rugby union team’s autumn training camp, The Lensbury is accustomed to accommodating the needs of world-class athletes with its two UEFA-standard pitches and heavy weights gym, alongside the leisure club’s 22 tennis courts, 25 metre pool, water sports activities and new, £1 million connected gym and studio spaces.
In line with the latest COVID-19 guidelines, The Lensbury has developed a bio-secure bubble strategy to ensure the safety of both sporting teams and the venue’s staff through the configuration of new entrances, exits and walkways throughout the hotel and private members club. This enables visiting teams to have full exclusive use of The Lensbury’s hotel accommodation, dedicated elite sport spaces, rugby pitches and meeting and event spaces, while the club and leisure facilities remain open to provide its valued members with an unrivalled wellness experience.
Commenting on the partnership, Sam Woolmore, marketing and communications director at The Lensbury, said: “We are delighted to be working alongside Custard Communications to support our business during these challenging of times. Custard will help strategically position The Lensbury as a leading venue for elite sports teams, athletes and individuals.”
Petra Clayton, founder and CEO of Custard Communications, added: “With its elite sports offering, meeting and events spaces, leisure club and intelligent COVID-19 measures, The Lensbury really is at the top of its game.
“Although it is an extremely challenging time for the hospitality industry, we are working closely with our clients to create lucrative opportunities and robust communication strategies and we’re looking forward to working with Sam and the team at the venue.”
To find out about Custard Communications and its services, visit: www.custardcommunications.com