Published by Neil ThompsonHilton Birmingham Metropole has been awarded the Gold ECOsmart status, which recognises organisations that demonstrate their comprehensive approach to environmental sustainability and meet the required standards.
To achieve Gold status, the team at Hilton Birmingham Metropole showed evidence of the advanced steps it took to achieve a wide range of eco-focused actions.
In line with Hilton’s ESG strategy Travel with Purpose and as a hotel, Hilton Birmingham Metropole’s ESG policy has evolved significantly as it continues to explore ways to create a positive influence on its Team Members, its communities and the planet. Some of the hotel’s sustainable initiatives include:
- Digital Key – ensures a frictionless check-in experience by enabling travellers to bypass the front desk, choose their room and unlock their room door directly from their phone with no plastic keys required. In 2022 alone, the use of Digital Key reduced plastic consumption by 92 tons across Hilton hotels globally
- LightStay reporting – Hilton’s award-winning ESG measurement system, helping the hotel track watts, water and waste data and informing guests of the hotel’s performance
- Meeting Impact Calculator – providing event organisers with insights about their meeting’s energy and water use, as well as waste diversion and offsetting the carbon footprint
- Menu carbon labelling – carbon emissions labelling is available on all menus to help inspire guests to make more informed food choices
- Locally-sourced supplies – catering supplies draw on local businesses wherever possible, including cheese supplier H&B in Worcestershire, meat products from local butcher Aubrey Allan and hand-crafted premium ales from Solihull distillery Sillhill Brewery.
“We take our responsibility to our people and our planet very seriously and are delighted to be recognised for our continuous efforts. In the past few years we have significantly invested in our ESG-focused initiatives and are excited to continue to build on our commitment, with ambitious plans for 2024 and beyond”
Nicola Underhill, General Manager, Hilton Birmingham Metropole.
ECOsmart by Greengage is a business travel and events industry certification that recognises organisations who can demonstrate a comprehensive approach to environmental sustainability within their business and who promote a green approach with their clients.
For more information or to make reservations, please visit Hilton Birmingham Metropole
