Published by Neil ThompsonLive Group has announced the relaunch of its much-lauded AudienceDNA profiling tool, as the agency continues to invest in event management insights that fuse technology, audience understanding, and unique data-driven, approaches to experience design.
The relaunch will make the product more accessible to a wider audience, enabling broader understanding across event audiences, allowing delegations to embrace their differences. AudeinceDNA is rooted in the understanding of audience personalities, and the intelligent, psychology-based, profiling needed to create events and experiences that are directed by personal preference.
AudienceDNA has been implemented across Live Group client events since its inception in 2021. This relaunch of the product aligns with Live Group's commitment to diversity, equity, and inclusion (DEI), reflecting the belief that understanding differences is crucial to building more inclusive event experiences.
“AudienceDNA is a philosophy that helps us, and our clients, reframe the way we communicate, engage and design events environment. It helps organisations to collect data from the moment delegates register and throughout the event. This deepens their understanding of diverse audience behaviours, paving the way for more meaningful, personalised engagement.”
Bruce Rose, Head of Strategy, Live Group
The AudienceDNA product and technology decodes people’s learning, communication and networking styles, derived from 16 distinctive personality profiles. The group believes that this framework can be adopted across events, and even other workplace environments. Live Group also believe this latest development of AudienceDNA represents a breakthrough in the unfulfilled promise of personalisation.
“AudienceDNA and the data and insights it brings us, lays the foundation for our upcoming AI-powered engagement platform,” adds Stephen D. Pickett, Managing Director, Live Group. “The latest technology allows us to process massive amounts of data faster, be able to draw insights from it, and feedback to our digital platform constantly, making dynamic personalisation down to individual level feasible.”
Live Group’s new platform, set to launch later this year, will further elevate audience experiences through AI and machine learning, enabling businesses to better understand and engage with their audiences in real time.
