Published by Neil ThompsonMash Media, the leading publisher and event organiser, has announced a three-year partnership with RefTech to manage onsite registration and badging for International Confex, the Event Production Show (EPS), and the PA Show, starting in 2025.
This appointment follows the successful implementation of RefTech’s award winning registration technology at the 2024 edition of these three co-located events, where RefTech played a pivotal role in streamlining attendee registrations and eliminating queues. International Confex, EPS, and the PA Show, which attract thousands of professionals annually, rely on efficient registration solutions to ensure smooth operations across the three events.
"We’re proud that our work on Mash Media’s 2024 shows was such a success. Our PrintPods and registration technology significantly streamlined registration, reduced wait times and enhanced the overall attendee experience. We’re excited to be strengthening our partnership with Mash Media over the next three years and we are fully committed to helping them deliver fantastic events. We look forward to working closely with their team to deliver a world class registration process for Confex, EPS, and the PA Show."
Margaret Reeves, Managing Director, RefTech
During the 2024 event, RefTech’s PrintPod technology allowed attendees to print badges on demand at various entry points, with branding specific to the event they were attending. The system also integrated seamlessly with Mash Media’s other platform providers such as Grip for networking and lead retrieval, HubSpot for CRM and on-line registration and ASP for the website. With the option for print-at-home badges and early exhibitor registration, RefTech’s solutions helped eliminate congestion, creating a smoother entry process.
Liz Agostini CEO of Mash Media praised the collaboration: "RefTech’s contribution to the success of the 2024 show cannot be overstated. Their registration technology enhanced the way attendees interacted with the event, and the PrintPods were a huge success. The personal approach of the RefTech team and their ability to integrate their tech with our other systems made a real difference. We are confident that extending this partnership will bring continued success and further improvements in the coming years."
The new partnership will see RefTech managing onsite registration and badging for International Confex, EPS, and the PA Show until 2027, ensuring that attendees can continue to benefit from a seamless, branded, and efficient registration process.
