Published by Neil ThompsonVisitBritain/VisitEngland has today announced the appointment of Paul Black as Head of Business Events.
Paul is an experienced destination sales and
marketing professional having worked with leading tourism organisations and
convention bureaus from all over the world. Starting his new role this week, he will be
responsible for leading VisitBritain/VisitEngland’s Business Events team as it
focuses on winning more international events across the UK, showcasing British
destinations and expertise and helping to rebuild the sector. He will do this
alongside Government and industry partners.
VisitBritain/VisitEngland deputy CEO Patricia
Yates said:
“We are delighted to welcome Paul to the role of
Head of Business Events, with his experience and knowledge of the industry and
his proven track record of sales and strategic consultancy. Following a difficult time for the business
events sector, it is more crucial than ever that we are able to support UK
destinations, venues and suppliers in their recovery. Through the work that Paul and his team will
deliver, we are confident we can secure major international business events and
continue to showcase why the UK is a leading choice for the MICE sector.”
An experienced destination sales and marketing
professional, Paul has held senior positions with leading convention bureaus
from across the world, including London & Partners and NYC & Company,
and heading the MICE team at destination representation company; Hills Balfour
MMGY.
“I am delighted to be taking on the role of Head of Business Events and looking forward to meeting as many people as possible in the sector as I review how VisitBritain/VisitEngland should focus its efforts to deliver value to the industry.”
Paul Black, VisitBritain/VisitEngland
