Published by Neil Thompson, 12th June 2025
Stadium Experience has continued to grow its membership in 2025 with the addition of three new clubs joining the not-for-profit association. The new clubs include; Birmingham City Football Club, Millwall Football Club and Wrexham AFC.
This follows a record-breaking 2024 with 20 new member venues joining the association, an increase of 38%. All of these new members now take the total Stadium Experience venues to over 70 different clubs across the UK.
Stadium Experience is a not-for-profit marketing consortium, established in 2002. The purpose of the association is to share best practice and promote stadia as unique and prestigious venues for meetings, conferences and events. Venues sign-up to jointly promote their venues, network and meet like-minded professionals from other stadium venues, share ideas and challenges, as well as participate in the prestigious Stadium Events & Hospitality Awards, now in their 18th year.
Here’s a little more about the newest venues to join Stadium Experience:
Birmingham City Football Club
St Andrew’s @ Knighthead Park, home of Birmingham City Football Club in the Midlands. The venue offers newly refurbished luxury spaces that offer diverse and unique opportunities for meetings, events, weddings and banquets. With high-spec food and drink offerings, fully supported tech and consistent service excellence within one of Birmingham’s most iconic venues. The stadium boasts 11 event spaces for events for up to 220 guests, as well as 12 executive boxes ideal for smaller meetings, and over 600sqm of space for exhibitions and trade shows. Call 0121 772 0101 (option 3) or email events@bcfc.com.
Millwall Football Club
The Den is home to Millwall Football Club in London. With superb transport links from all over London, Kent and other surrounding areas, as well as ample parking facilities, The Den is an ideal location for business meetings, networking events and more. The venue offers 8 event spaces, plus 32 executive boxes with stunning pitch views. Their largest space can host 300 theatre style or 220 banquet style, and over 700sqm of space for exhibitions and trade shows. Call 0207 2321222 or email venue@millwallfc.co.uk.
Wrexham AFC
STōK Cae Ras is the home to Wrexham AFC in north-east Wales, and boasts 6 event spaces for up to 150 guests ideal for your next conference, meeting or event. The venues also offers up to 8 executive boxes perfect for smaller meetings or break out areas. Call 01978 891864 or email events@wrexhamafc.co.uk.
About Stadium Experience
Stadium Experience was established in 2002 for football venues, and evolved in 2013 to welcome rugby stadium venues too. In 2022, the association expanded further to include cricket venues for the very first time. Some examples of the associations activities include; sharing best practice and ideas with regular networking events each year, joint exhibition opportunities, meeting event buyers and key agencies as a consortium, regular newsletters and blogs, an annual recognitions awards celebration; The Stadium Events & Hospitality Awards and much more.
Debbie Rigney, Marketing & PR Manager for Stadium Experience, said: “We are delighted to welcome our three newest venues to join the Stadium Experience family. We now have over 70 clubs located across the UK, all signed up to working together to support one another, share ideas and promote stadia as unique venues for every type of conference, meeting or event. It’s a great time to join with our 18th Stadium Events & Hospitality Awards bringing everyone together to celebrate and feel inspired in Brighton next month too. We would love to hear from stadium venues who would like to find out more about us!”
