Published by Neil ThompsonAs the industry gets ready for the return of live events Evolve Events have spoken to 30 event professionals about the challenges of what lies ahead.
This new report takes you through the conversations the industry is currently having and enables you to listen in to the thoughts of leaders working within events from agencies, venues, suppliers to campaigners.
Evolve Events have bought together a wide range of views and opinions in one easily digested document to help you understand the important topics as we look forward to the return of live events in 2021 and beyond.
With 30 different contributors, from a range of backgrounds, this report was never going to provide a definitive answer to the question 'what's next for events?' Rather it's a snapshot of the conversations that the industry is currently having. And it turned out that the industry has a lot to say. Among all the opinions there are 3 key themes that reoccur:
Pent up demand
All venues reported seeing a surge of enquiries the day after the road map was announced.Private celebrations lead the way but corporates are looking to host events too, with a particular focus on celebrating and bringing teams back together. Creatively, we're going to be looking at a roaring-20s-style return to indulgence.
Virtual's here to stay (but it needs to do more to engage)
The events businesses that did well over the last year were those that managed to embrace virtual technology. And having seen the benefits that virtual offers, it looks like it's here to stay (in one form or another). More thorny is the issue of how to create virtual events that engage,especially now expectations have moved on.
The industry needs to work together
One thing everyone did agree on was how the support of the events community enabled them to get through the worst time their businesses had experienced. It's fuelled a desire to continue to unify the industry to better represent itself and demonstrate our expertise and value.
As the industry starts to return it's important that we keep connecting and as such Evolve Events are delighted to share this free report with fellow event profs. You can request to download a copy HERE
