Rachel Lowther
Meet Rachel Lowther of The Venue Hunters
The needs of her clients span conferences, meetings and events, parties and celebrations, team building activities, private dining, incentive trips and hotel bedroom accommodation. What’s more, she’s regularly asked to find fabulous venues across the UK and also the rest of Europe.
It all adds up to an exponential amount of product knowledge to keep up with the game, let alone stay ahead of it!
For this purpose, it was the goldmine of useful information, clients and suppliers that got Rachel interested in The Delegate Wranglers in 2018, before officially launching her business.
She was eager to leverage the community for competitive edge, and she joined up with the following aims in mind:
• Expanding product knowledge
• Finding new suppliers
• Picking up new clients
So, how’s she getting on with membership three and a half years later?
Success Metric #1 – Growing Product Knowledge to Meet and Exceed Client Expectations
Rachel is used to simultaneously dealing with multiple venue finding enquiries from the sublime to the ridiculous. It’s all in a day’s work. But she can never be seen to be caught on the hop!
“Constantly topping up your product knowledge is key to success in this game. But you can’t have eyes everywhere”, Rachel explained. “So, I turn to The Delegate Wranglers Facebook group when enquiries come in that I’m short on ideas for.”
In fact, she recently sourced the perfect venue that helped her bag a juicy £600K+ series of training courses.
“As a direct result, the client ended up booking a venue neither I nor them were previously aware of. Better still, they’ve used it again since, and it’s now one of their preferred venues.”
Rachel Lowther, The Venue Hunters
Success Metric #2 – Sourcing Outstanding Suppliers for Win:Win Solutions
Having an engaged and proactive supplier base is essential for event success. But it becomes invaluable when there’s a need for speed, in order to reduce the laborious amount of time calling, emailing and chasing up responses when you needed help yesterday!
Rachel experienced its power firsthand, when an existing supplier of fairground rides let her down last minute. So, she turned to The Delegate Wranglers Facebook group for urgent help with her client’s festival event.
“Within an hour and a half of posting, a supplier was on the way to the event to set up”, she confirmed.
That’s what you call clawing success from the brink of disaster!
Success Metric #3 – Winning New Business
New business acquisition is the gold standard every member aspires to.
Rachel has found success in this area in two different ways:
1) Collaboration not Competition – Inviting referrals from other venue finding agents and event management companies, for event types they don’t usually deal with, e.g. Covid testing sites and Christmas parties
2) Promotional Opportunities – Submitting consistent and engaging content for the weekly Supplier Hour, every Wednesday at 1.00-2.00pm, and the weekly Superstar Hour, on Mondays at 1.00-2.00pm. This recently resulted in a new enquiry from a new client, which confirmed at BMA House in London.
The Sweetest Feeling
Overall, Rachel can’t speak highly enough about the benefits of throwing herself headfirst into The Delegate Wranglers.
“Neil and Di are just awesome”, she enthused. “They’ve created an incredible platform for buyers and suppliers to collaborate, support each other, give advice and get peer recommendations.”
And what would she say to other would-be Superstars?
“The Delegate Wranglers is an absolute joy to be part of”, she concluded. “I 100% recommend it – and have done many times! The benefits and the opportunity to find new clients, venues and suppliers are transformational when you take full advantage.”
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Next steps - Fancy a bit of what she’s having?
- Click here to join 23,000+ other hospitality and event professionals in the industry’s most engaged and positive community on Facebook.
- Set up a free trial or apply for an upgraded Superstar profile on The Delegate Wranglers website here.
- Get in touch with Group Guru Diane Thompson by email or LinkedIn for details about the next online Superstars onboarding session.
To check out the rest of out member success stories, click HERE