Meet Emma Syer

Emma Syer

For our latest SUPPLIER FOCUS feature, we caught up with the fab Emma Syer, Business Development Executive at the wonderful National Memorial Arboretum to find a little bit about her and this fab venue!

Q. In a nutshell, tell us about your business and your role there
A. Aspects is a beautiful, contemporary events building set within the spectacular backdrop of the National Memorial Arboretum; the UK’s centre of remembrance. My role as Business Development Executive is not just to sell it, but to share the stories behind the people and organisations remembered here, explaining how they can be used as inspiration to us all today..

Q. How did you get started in the industry?
A. At university I ran the student radio station which afforded the most amazing experiences. Where else would you watch New Order with Phill Jupitus or interview Bodger and Badger? I worked in the corporate sector for a while but ran away to work in arts and heritage and I’ve never looked back. In May 2018, I joined the Arboretum and I love it. It’s an incredibly special place to so many people and it’s an absolute honour and a privilege to be a part of that every single day.

Q. Best moment for you at your company so far?
A. Winning Best Business Event Venue 2019 (Gold) at Enjoy Staffordshire’s Tourism & Good Food Awards last October. To be open twelve months and be given that accolade meant the world and the whole team behind Aspects thoroughly deserve it.

Q. How can your organisation’s services make a Delegate Wrangler’s life easier?
A. We’re human. From the welcome host in the Remembrance Centre who says ‘Hello!’ when you arrive to the guide who takes you on an inspirational walk out on the grounds. The team here do everything in their gift to give everyone a remarkable experience. In an age of digital check-in kiosks and iPad team building activities, there’s something very lovely about a person saying ‘Hello, how are you today? Have you been here before?’ It’s one of the things we receive lots of lovely feedback about.

Q. And finally - you’ve got one question to ask a famous person – who would it be and what would you ask?
A. I’d love to ask Tracy Chapman when she’ll tour again! I live in hope.

You can contact Emma here:
Tel: 01283 245 117
Linked in: