Published by Neil Thompson, 28th September 2025
CHS Group is once again partnering with beam, the association representing the business events, accommodation, and meetings industry, to continue their joint mission of supporting newcomers to the industry. Building on the success of their collaboration earlier this year, the initiative is returning for CHS Birmingham this October with even more ways to make first-time visitors feel welcomed, connected, and confident.
This year, attendees registering for CHS Birmingham will be able to opt in for a free ‘beam Buddy’ - a chance to be paired with a beam-approved industry professional. The Buddy System will help visitors:
- Navigate the show with confidence.
- Get the insider tips you won’t find in the show guide.
- Meet the right people - genuine introductions, not just business card swaps.
- Feel more comfortable networking, whether they’re brand new, flying solo, or switching roles.
The initiative kicks off the night before CHS Birmingham at the pre-event drinks reception at Sandbox VR, where beam representatives will be in attendance. Those who’ve registered for a beam Buddy will be identifiable by beam representatives, making it easy for them to network and be introduced to others even before the main event begins.
A beam Buddy Station will be positioned near registration at CHS Birmingham, where members of the beam board will be on hand to greet attendees, answer questions, and help newcomers connect with the right exhibitors and peers.
David Tremmil, beam vice chair, said: “Walking into a big event for the first time can be daunting, but with a friendly guide at your side, the experience becomes energising instead of overwhelming. Our partnership with CHS is growing stronger with every event, and we’re proud to be making the industry even more open, welcoming, and accessible to new talent.”
“CHS Birmingham is shaping up to be one of our most exciting shows yet, and with more first-time visitors joining us, the buddy system is the perfect way to make sure they get the very best from the experience. We’re delighted to be working with beam again to create opportunities for learning, connection, and confidence building across our industry.”
Michelle Rennoldson, event director, CHS
The Buddy System if perfect for anyone who is:
- New to CHS or the events industry.
- Attending alone and wanting to meet people.
- Looking for new contacts after switching jobs.
- Simply wanting to feel less awkward about networking.
Register today and say ‘yes please’ to a beam Buddy when you sign up: https://hello-chs.com/birmingham/
