Published by Neil Thompson, 6th October 2025
CHS Birmingham is rolling out its trademark welcome for event professionals when it returns to ICC Birmingham, 28th October. The event is promising buyers a combination of business focus, with the personality and care that have become its hallmark.
Once again, the event’s core values of make every delegate feel valued, inspired and brilliantly looked after, while connecting them with the very best suppliers and venues the UK events industry has to offer, will be on show.
From the moment guests start their trip, CHS Birmingham is putting care and convenience centre stage. Travel partner Avanti West Coast will ensure train travelling delegates arrive in style, while Sandbox VR sets the tone at an immersive Welcome Reception the evening before the show, a chance to meet, mingle and kick things off in style.
Inside the ICC Birmingham, buyers will find a carefully curated floorplan designed to make their time count. A handpicked line-up of exhibitors will showcase venues, products and services to elevate their events, while two content stages, the Main Stage and the Exchange Stage, will offer fresh insight, lively discussion and practical takeaways from industry leaders.
“It’s the CHS way to make sure that we spoil our guests, make them feel warm, welcome and productive. It’s going to be a great show, and we’re going to make sure everyone feels a part of it.”
Michelle Rennoldson, Event Director, CHS Birmingham
The theme of ‘You & AI – Hype, Hope or Headache’, will set the tone for both the on stage content, and the talk in the aisles as CHS once again provides talking points beyond the business of events.
CHS Birmingham knows that buyers do their best work when they’re looked after. Throughout the day, frequent tea and coffee stations and a hosted lunch on us will keep energy high. A stylish Lounge Area, powered by Lime Venue Portfolio, will be serving up sustainable food concepts and there remains plenty of space to relax between meetings.
Wellbeing remains woven into the experience, with thoughtful accessibility measures and a dedicated wellbeing room for anyone who needs a moment away from the show floor.
