Classic British Hotels is delighted to announce a major expansion of its curated collection following a new partnership with Crest Hotels Group. All nine distinctive properties within the Crest Hotels portfolio have officially joined Classic British Hotels, bringing 674 beautifully appointed bedrooms into the fold.
Powered by the CBHUB, Classic British Hotels will provide Crest Hotels with global distribution, robust demand generation, and seamless access to its agency and corporate commercial partnerships. Driven by a dedicated commercial team, this partnership is set to deliver sustained, long-term growth.
The addition of the Crest Hotels portfolio injects vibrant new locations into the Classic British Hotels UK collection, with a diverse array of historic manor houses, coastal retreats, and strategically located business hotels.
The nine properties joining the Classic British Hotels collection include:
- Imperial Hotel (Tenby, Wales): A spectacular 51-bedroom coastal sea-view hotel built within the ancient stone fortifications of Tenby, boasting a recent £3 million renovation and panoramic vistas of South Beach.
- Feathers Hotel (Ludlow, Shropshire): A magnificent Grade I listed property originally built in 1619. This 42-bedroom hotel retains its authentic half-timbered Tudor façade alongside the AA rosette Plumes restaurant.
- Metropole Hotel (Llandrindod Wells, Wales): A historic 4-star Welsh resort featuring 109 bedrooms, a relaxing spa, and extensive facilities catering to up to 300 delegates, notably serving as a premier hub for UK groups and associations.
- Avisford Park Hotel (Arundel, West Sussex): Set across 60 acres of idyllic countryside, this expansive 140-bedroom estate features a golf course, indoor and outdoor pools, tennis courts, 15 meeting rooms, and extensive health and fitness facilities.
- Tiverton Hotel (Devon): Situated in two-and-a-half acres of mature gardens in Mid-Devon, offering 69 spacious bedrooms and highly flexible banqueting suites, for up to 200 people, perfect for coast-to-country touring.
- Park House Hotel & Venue (Shifnal, Shropshire): Comprising two elegant 17th century country houses, this 54-bedroom hotel is an ideal wedding and events venue, catering for up to 300 guests, whilst also serving as a gateway to the Shropshire countryside and historic Ironbridge Gorge.
- Knowsley Inn (Liverpool): A contemporary 86-bedroom hotel perfectly located for major sporting and cultural attractions, including Aintree Racecourse and Liverpool’s premier football venues.
- Almondsbury Inn (Bristol): Positioned at the hub of the M4/M5 corridors, this recently refurbished 57-room property offers smart, comfortable accommodations for corporate, leisure and transit travellers.
- Arnos Manor Hotel (Bristol): A striking 18th century Georgian manor house close to Bristol city centre, blending historical grandeur with comfort and excellent value for money across 73 rooms and a glass-roofed lounge.
The partnership marks a significant milestone for both brands, uniting a shared passion for guest-centric hospitality and property personality with a powerful distribution across CBH channels and representation on GDS under the CB private chain code.
"We are absolutely thrilled to welcome Crest Hotels Group into the Classic British Hotels collection, Crest Hotels have been on an exciting journey and we’re delighted to be supporting their evolution by extending distribution across our various platforms that includes our CB private cain code GDS. This will open up Crest Hotels to a wider audience, targeting both the domestic and international traveller through our extensive network of preferred agency and corporate partnerships. We very much look forward to a long and successful partnership”
Phillip Allsopp, Managing Director, Classic British Hotels
Jason Hiley, Managing Director at Crest Hotels Group, added:
"Our mission has always been to build a guest-centric portfolio of hotels that exude personality and character. Aligning our entire collection with Classic British Hotels is the perfect next step for our group. It allows us to retain the completely independent identity and unique charm of each property while benefiting from the robust marketing, distribution, and sales reach of a highly respected national brand. We look forward to a brilliant collaboration."
All nine Crest Hotels properties are now bookable under the CB chain code with exclusive packages and business travel rates available.
