Kew Green Hotels, one of the UK’s leading hotel management companies, has joined The Meetings Industry Association (MIA), with 47 of its UK properties entering membership as part of a strategic move to strengthen its position within the business meetings and events sector.
With a strong corporate focus across its portfolio, Kew Green Hotels offers a diverse range of meeting and event spaces. Located in prime destinations across the UK, the group’s membership will help enhance the visibility of its event offering and showcase its standout venues which includes the likes of voco Manchester City Centre, Courtyard by Marriott – London Gatwick Airport, Holiday Inn Leicester – Wigston, Mercure Milton Keynes.
As part of its membership, Kew Green Hotels will also adopt the MIA’s Meetings Intelligence platform, enabling its venues to benchmark performance and gain data-driven insights to inform future planning, sales strategy and operational improvement.
“We’re really excited to be joining MIA. Meetings and events are such a big part of what we do across our hotels, and this partnership is a great way for us to showcase the variety of spaces we offer while exchanging ideas and best practice with others in the industry. It’s important to me and my team that we’re always moving forward, and being part of the MIA will give us the insights and connections to keep doing just that. We can’t wait to work more closely with the MIA and shine a light on our fantastic portfolio.”
Wendy White, Director of Sales & Marketing UK&I, Kew Green Hotels
MIA chief executive, Shonali Devereaux, said: “We’re delighted to welcome Kew Green Hotels into membership. Welcoming such a powerful hotel management company into our community only reinforces the work we’re doing and the value we’re able to deliver to the sector. With such a diverse and far-reaching portfolio, they’re an influential part of the UK’s meetings and events landscape, and we look forward to supporting their continued growth and ambition within the sector.”