Published by Neil Thompson, 1st September 2025
Tourism and hospitality businesses across Mid and West Wales are being offered a valuable opportunity to access the lucrative international business events market, through a Welsh Government-supported programme delivered by Leopold Marketing.
This project provides businesses across the region with the chance to collaborate and develop a compelling regional offer to attract international business events – including incentive experiences, team-building activities, corporate away days, meetings and conferences.
This time-sensitive opportunity includes two fully funded workshops, tailored marketing support, and guidance to help businesses work together in shaping an offer that will inspire high-value global event organisers to consider Mid and West Wales as a business events destination.
Watch an introductory video here...
Video
“This programme is about giving businesses in Mid and West Wales the tools and confidence to showcase what makes them truly unique. Event organisers are looking for authentic, memorable experiences – and our region has that in abundance, from breathtaking landscapes to adventure activities and rich Welsh culture. It’s a chance for local businesses to stand out on a global stage.”
Katie Fittes, Operations Director at Leopold Marketing
Leopold Marketing was selected to deliver the programme thanks to its proven expertise in business events marketing and a strong track record of supporting destinations across the UK and internationally. Their experience means Mid and West Wales businesses will benefit from specialist insights and practical support tailored to the needs of the global events market.
Leo Lloyd, Managing Director of Leopold Marketing, added: “Business events bring more than just bookings – they deliver high-spending delegates, midweek and off-season trade, and long-lasting economic impact. By working together, businesses in Mid and West Wales can create an offer that not only attracts international events but also leaves a lasting impression on organisers and delegates alike.”
The programme runs until the end of 2025, and businesses across Powys, Ceredigion and Pembrokeshire are encouraged to register now to make the most of the opportunity. Businesses can register for a place on one of the FREE upcoming workshops here:
PEMBROKESHIRE WORKSHOP - book HERE
Tuesday 23 September
St. Brides Spa Hotel, Saundersfoot
9.30am – 4pm
POWYS WORKSHOP - book HERE
Wednesday 24 September
Hope Church, Newtown
9.30am – 4pm
For more information, email: katie@leopoldmarketing.com
