Published by Neil Thompson, 9th September 2025
Leopold Marketing, a small but mighty destination marketing agency, has been shortlisted for the prestigious Supplier of the Year award at the Meetings Industry Association (mia) Awards 2025.
With just four full-time team members, the Wales-based agency has outperformed industry giants, delivering global projects that have transformed the way destinations and venues showcase themselves to the lucrative meetings, incentives, conferences, and events market.
In the past 12 months alone, Leopold Marketing:
- Designed and delivered 16 bespoke exhibition stands at The Meetings Show 2025, representing more than 100 destinations and organisations – including their first country stand for Wales, marking a 40-fold growth in floor space since 2022.
- Delivered a major association familiarisation trip for Marketing Manchester, which has already secured eight confirmed events worth a potential £10 million in economic benefit for the city.
- Enabled three Coventry & Warwickshire venues – the British Motor Museum, Warwick Conferences, and CBS Arena – to exhibit at The Meetings Show after losing regional destination support. By negotiating reduced rates and donating time and expertise, Leopold Marketing ensured these venues maintained visibility and generated valuable leads that would otherwise have been lost.
“To be shortlisted as Supplier of the Year is a huge honour for our small team. Everything we do is about helping destinations and venues succeed, from the UK’s biggest players to local organisations who otherwise might not have had a chance. We’re proud to show that in this industry, size is no barrier to impact.”
Founder, Leo Lloyd
The agency’s unique, hands-on approach means clients work directly with directors and creatives, benefitting from consistency, accountability, and deep sector expertise. Beyond client delivery, Leopold Marketing also champions industry best practice as proud members of ESSA, embedding sustainability into their projects, and mentors events students at Manchester Metropolitan University to support the next generation of talent.
Public voting is now open, and Leopold Marketing is calling on industry colleagues, clients, and partners to show their support.
👉 Vote for Leopold Marketing here: https://zealous.co/themeetingsindustryassociation/opportunity/mialist-awards-2025-supplier-of-the-year/
