Preliminary tourism report Olympic Games Paris 2024 A collective and regional dynamic

Preliminary tourism report Olympic Games Paris 2024 A collective and regional dynamic

Published by Neil Thompson

16th September 2024


Published by Neil Thompson
16th September 2024


The global numbers of visitors in the Greater Paris metropolitan area during the Olymics Games (23 July - 11 August) estimated to date is 11,2 million visitors (tourists, day-trippers, residents). See more details below

VISITOR NUMBERS
Source: Orange / Paris je t’aime. With a correction in numbers for international tourists.

The global numbers of visitors* in the Greater Paris metropolitan area during the Olympic Games (23 July – 11 August) estimated to date is 11.2 million visitors (tourists, day-trippers, residents).

These numbers, in line with our overall estimate of 11.3 million visitors, are up + 4% vs 2023.

Overall, French visitors (tourists, day-trippers and residents) amount to 85% of all visitors to the Olympic Games.

TOURISTS
Tourists account for 27.7% of visitors, i.e. 3.1 million people (vs 2.6 million in 2023, up + 19,2%). They break down into:

1.4 million French tourists (45%), vs 1.1 million in 2023 (+ 27% vs 2023)
1.7 million international tourists (55%), vs 1.5 million in 2023 (+ 13% vs 2023).

Top three foreign markets:

United States: 230,000 tourists (13.5% of foreigners), + 21% vs 2023 Germany: 130,000 tourists (7.6% of foreigners), + 42% vs 2023
United Kingdom: 115,000 tourists (6.8% of foreigners), + 21% vs 2023.

The Games also boosted other long-haul markets, which showed significant growth:

Brazil: 107,000 tourists, + 109.4% vs 2023 China: 82,000 tourists, + 64.9% vs 2023 Japan: 47,000 tourists, + 94% vs 2023.

DAY-TRIPPERS~
Source: Orange / Paris je t’aime.

The day-trippers (visitors who come for one day, mostly French, coming from outside the Île-de-France) account for 27.7% of visitors in Greater Paris, i.e. 3.1 million day-trippers (vs 3.1 million en 2023). Increases were seen in départements with regional metropolitan areas.

ÎLE-DE-FRANCE RESIDENTS

Rhône: + 25,7% Gironde: + 26% Haute-Garonne + 68%

Île-de-France residents account for 44.6% of visitors, i.e. 5.0 million people, numbers comparable to those of a traditional summer.

Less present in inner Paris (- 8.7% vs 2023), residents enjoyed the Olympic venues and celebrations
close to home. Day-trippers were up + 9% in Villepinte (Arena Paris Nord), with peaks of + 33% and + 34% on July 29 and 31 (boxing). They increased by + 10% in Versailles (equestrian), with a peak on the first Sunday, during the cross-country competition (+ 39%). In Saint-Denis (Stade de France, Centre Aquatique), local day-trippers were up + 40%.

A LONGER DURATION OF STAY
French: 3.1 nights vs 2,1 in 2023 Foreigners: 2.9 nights vs 2,5 in 2023

ACCOMMODATION ~
– United States: 2.9 nights vs 2.5 in 2023
– Germany: 2.9 nights vs 1.9 in 2023
– United Kingdom: 2.9 nights vs 1.9 in 2023

With the ‘Olympic Games effect’, the whole of the Paris region benefited from a positive trend in visitor numbers, in both Olympic and non-Olympic areas. Hotel occupancy rates are up in all the départments of the inner suburbs: + 13.1 pts in Seine-Saint-Denis, + 8.3 pts in Val-de-Marne, + 13.3 pts in Hauts-de- Seine.

The hotel occupancy rate in inner Paris was 84% from 23 July to 6 August, up 10.1 pts on 2023. The biggest increase is at the top end of the market, with an occupancy rate of 85.5%, up 16.5 pts on 2023.

The arrondissements most visited by foreign tourists (23 July – 5 August, all accommodation combined, commercial and non-commercial) are:

Paris 15th: 5.9% of overnights in Greater Paris (+24% vs 2023) Paris 8th: 5.2% of overnights in Greater Paris (+6% vs 2023) Paris 9th: 4.8% of overnights in Greater Paris (+18% vs 2023).

Please note: strong growth in foreign overnight stays in Saint-Denis : + 205% vs 2023.

SUMMER OVERVIEW

Between the Olympic Games and the Paralympic Games (12 August – 27 August), international air arrivals are expected to rise by +7.9 % vs 2023, with:

+ 16.1% for North America (108,000 arrivals) + 4.3% for Europe (76,000 arrivals).

Overall tourist numbers for summer 2024 (July, August, September) are expected to be similar to the previous year, with 9.5 million tourists.

* Visitors : the term designates people, with or without tickets, who take part in activities linked to the Paris 2024 Olympic Games. These are mainly international, national and local (Île-de-France) visitors. Visitors may therefore be tourists (spending at least one night on site) or day-trippers (day visitors from outside the Paris Region). Locals are neither tourists nor day-trippers.