The Eastside Rooms hosted its official cross-industry launch party earlier this week under the theme; The Great Big Take Off. Over 450 event professionals attended the event, which saw international food stations, a full gala reception, and even a plane in the main halls of the venue.
The Eastside Rooms invited guests ‘aboard’ Eastside Airways, giving them the chance to win £1,500 of travel vouchers as they explored the new venue while tasting the very best of Brummie hospitality. The event was also a celebration of the industry, as delegates and organisers can now once again book and attend meetings, and with the event also doubling as the opening reception to the CHS Birmingham exhibition.
The city itself was also a celebrated theme, with the new venue part of Birmingham’s ‘Eastside’ development and the continued emergence of what is known as the ‘Knowledge Quarter’. The Eastside Rooms itself is a 10-minute walk from Birmingham City Centre, adjacent to HS2, easily accessible by major road and air routes, and on the side of the city’s beautiful canal network; the venue’s owners are already calling it ‘the most connected conference centre in the UK’.
“We’ve been open for a while now and have already hosted some stunning events, but we also owed it to everyone that’s been involved to give them an amazing launch and a chance to celebrate the welcome return of this industry. It was an all-in-one celebration of the venue, the city and the industry.”
Leanne Bladen, Sales & Marketing Director, The Eastside Rooms.
As well as the on-the-night prize of £1,500 travel vouchers, the venue will also be running a competition for a further £500, throughout the week, with the winner announced on LinkedIn. “It was one hell of a party, we were really keen to show just how much The Eastside Rooms can do; it was a fun and a wonderful showcase for us and our team.”